Welcome to Unleash Lead Generation Success by CB Media Video Production. Tap in for the latest video marketing industry news, tips, ideas and insights from the CB Media’s team.
Leveraging Video for Branding & Talent Acquisition
Some of our clients swear by employee advocacy videos. They use them to attract top talent into their company. They are also called employee testimonial videos.
They feature company’s employees sharing their positive experiences of working with your organisation.
They can be a powerful tool for both internal and external communication.
Today, I want to show you why employee advocacy videos help with branding and talent attraction. You might want to consider using them too if you want to attract A players to your company. 😉
Get the Competitive Edge: Video Insights & Trends
Here are interesting insights and statistics about video, that might inspire and ignite your creativity:
LinkedIn: LinkedIn was generating over 300 million video views a day as of 2019. (Source: LinkedIn).
Given the emphasis on video content, this number likely grew substantially to date.
YouTube: YouTube is the second largest search engine after Google. Over 2 billion logged-in users visit YouTube each month. And over 1 billion hours of YouTube videos are watched daily. (Source: Oberlo.com).
Facebook & Instagram: Over 500 million people watch videos on Facebook daily. Videos on Instagram get 2 times the engagement of photos. (Source: Sprout Social)
The takeaway: Tremendous potential exists to reach your ideal clients. Identify the online platforms they frequent and share your videos there for maximum impact!
Simple Hack for Video Marketing Success
Many strategies aim for specific viewers or sales within a set time.
However, have you thought about using short-term goals? These goals keep your video marketing on track.
By checking views and subscriptions often (on a daily or weekly basis), you can see which videos work best and why.
This helps you better your strategy and keep viewers interested.
Use data and set small goals to understand your audience and reach your targets. By focusing on small steps, you will see clear improvements in your video marketing.
To your success,
Warmly,
Cynthia
P.S. Do you want help with your next video production project? Click here to schedule a call with us, we’ll always be there for you.
Have a wonderful day!