How to create great marketing videos quickly. Time Saving Strategies for Busy Managers. 

Hi, this is Cynthia from CB Media. The question I get asked a lot by marketing managers is, how do I create marketing videos quickly? This question is very important because many marketing teams stop making videos when they see how much time it takes to plan, write, and make sure the video fits with the brand’s message and the audience they want to reach.

And if you film and edit your video in-house, it adds another layer of complexity to the process. This can be challenging in a busy marketing world where content needs to be made and shared quickly to meet campaign deadlines. 

Facing this situation often can be discouraging. You know, seeing a long list of tasks and realizing that it doesn’t fit into your already very busy schedule, that can make you feel overwhelmed and consider quitting the project. 

Fortunately, there are some easy strategies you can use to deal with time consuming process of making videos in a fast paced marketing environment. 

Strategy one, Outsource. Outsourcing parts of the video production or even the entire process to specialized agencies or freelancers can save you time, especially for tasks requiring specific expertise. A full service video production agency, like us at CB Media can take care of everything from the idea to the final product, which really cuts down on your workloads. 

Strategy two, Batch Produce. Producing multiple videos at once or in quick successions is efficient. It maximizes resource utilization and streamlines the production process.

Strategy three, Adhere to Strict Scheduling and Time Management. Implement clear deadlines and ensure all team members adhere to the deadlines. This structured approach keeps the production phase on track and avoids delays. 

Strategy four, Adopt an Agile Approach. Be flexible. Being flexible allows you to handle sudden changes in the schedule without disrupting the entire process. By employing these strategies, you can create high quality marketing videos efficiently, and the goal is to find a balance that suits your team without compromising the quality of your video. 

Do you have any burning questions about creating great marketing videos quickly? If so, ask away. I’m here to help. Have a wonderful day.